Saudi Arabia

Market Facts

Population: Over 35 million (2024)
Urbanization: Highly urbanized, with over 85% of the population living in cities such as Riyadh, Jeddah, and Dammam.
Gender Distribution: 57% male, 43% female
Age Distribution: Approximately 65% of the population is under 35, reflecting a young demographic profile. The median age is around 30 years.
Expats vs Locals: About 30% of the population are expats, mainly from South Asia, Africa, and other Arab countries. The rest are Saudi nationals.
Literacy Rate: High, with a literacy rate of approximately 97%. Education is compulsory for both genders, contributing to the high literacy rate.
Languages: Arabic (official), English is widely spoken in business.
Key Sectors: Telecom, Retail, Financial Services, Healthcare, E-commerce.
Digital Penetration: High smartphone penetration (over 90%); strong internet usage, with mobile broadband leading the way. The demand for 5G services and mobile banking is rapidly increasing.
Consumer Behavior: High spending power with a strong inclination toward luxury goods, digital services, and e-commerce. Saudi consumers are tech-savvy, with growing demand for online shopping and digital content.
Cultural Nuances: Family-centric society with a strong preference for personalized and exclusive services. High levels of government regulation, with emphasis on Vision 2030 goals to diversify the economy.

CONTACT

Get in Touch

At Katalyst Data Partners, we are here to assist you with your market research and data collection needs. Whether you have a project inquiry, need more information about our services, or would like to discuss how we can help your business thrive, feel free to reach out to us. We are available via phone, email, or WhatsApp, and we'd love to hear from you.

Katalyst is a fieldwork data partnering company founded to define gold standards in data collection for MR industry.

Market Facts

Saudi Arabia

CONTACT

Get in Touch

Contact Info

Subscribe Our Newsletter

Social Media