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Market Facts

Afghanistan

  • Population: Over 40 million (as of 2024).
  • Urbanization: About 25% of the population is urban; major cities include Kabul, Kandahar, and Herat
  • Gender Distribution: 51% male, 49% female
  • Age Distribution: A young population, with 65% under the age of 25. The median age is around 18 years.
  • Expats vs Locals: Predominantly a local population, though there is significant migration to neighboring countries.
  • Literacy Rate: Low, at around 37%, with significant gender disparities. Education access remains a major challenge, particularly in rural areas.
  • Languages: Dari (Persian) and Pashto (official); Uzbek and other regional languages
  • Key Sectors: Telecom, Agriculture, Humanitarian Services, Development Projects
  • Digital Penetration: Mobile penetration around 90%, but limited broadband access (mainly in urban areas); telecom sector is critical due to low fixed-line infrastructure
  • Consumer Behavior: Primarily rural population with limited access to formal financial services. Mobile services are a lifeline for communication and basic financial transactions.
  • Cultural Nuances: Sensitive political and security environment; emphasis on trust-building and local engagement in market research.

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