Qualitative Data Collection

We believe that understanding consumer behavior goes beyond numbers. Our qualitative research services provide deeper insights into the motivations, attitudes, and perceptions of your target audience. This helps businesses understand not only the "what" but also the "why" behind consumer actions.

Focus Groups: Group discussions facilitated by trained moderators to explore opinions, beliefs, and attitudes. Our focus groups are conducted in various settings, either in-person or virtually, to extract rich, detailed insights from participants.
In-Depth Interviews (IDIs): One-on-one interviews designed to dig deeper into specific topics, providing a nuanced understanding of consumer perspectives. These interviews can be conducted face-to-face or via telephone/video calls, depending on project requirements.
Ethnographies: This immersive approach involves observing and interacting with consumers in their natural environment. Ethnographies provide contextual insights into how products or services fit into daily life and decision-making processes.
Immersions: Our immersion services are designed to help clients experience the lives and challenges of their target audience, providing firsthand insights into consumer behavior and decision-making.
Digital Qualitative Research: As technology evolves, so do our methods. We offer online focus groups and digital diaries, allowing us to capture qualitative insights from geographically dispersed participants, making it easier for businesses to reach broader audiences.

Our Reviews

What Clients are Saying

Rasheed Kashif is a problem solver, thinks long term when fixing a problem, great with systematic approach, structuring, developing MIS in his domain and stays ahead of the industry in Operations management.

Prashant Kolleri Consumer & Marketing Insights

Kashif is an exceptional leader, brilliant mentor, extraordinary problem solver and a progressive individual. He has a unique ability to combine strategic thinking with operational excellence, leading teams through complex projects while driving innovation. He easily navigates and pioneers' approaches to overcome challenges.

Syed Ahmer Hussain Insight Specialist

I highly recommend Kashif as a dedicated and committed professional. During our time together at Nielsen, I was consistently impressed by his willingness to go above and beyond in his duties. Kashif has an excellent track record of growth, and I have no doubt he will continue to succeed in his future endeavors. I wish him all the best!

Mustafa Moosajee Actionable insights for better business

Rarely do you see a resource excelling in 2 different functions. Kashif was able to achieve that by being the most sought after manager when it came to Insights Data Acquisition and then outshined in the capacity of Client Services as well.

Adil Mustafa Insights @ Daraz

Kashif is a dedicated leader with impressive foresight and incredible drive. His tenacity is a strong quality enabling him to see the toughest of tasks through to completion. He is empathetic with colleagues and those around him as well as being a very able communicator.

Darren S Smith Senior Director of Operations

CONTACT

Get in Touch

At Katalyst Data Partners, we are here to assist you with your market research and data collection needs. Whether you have a project inquiry, need more information about our services, or would like to discuss how we can help your business thrive, feel free to reach out to us. We are available via phone, email, or WhatsApp, and we'd love to hear from you.

Katalyst is a fieldwork data partnering company founded to define gold standards in data collection for MR industry.