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Market Facts

Uzbekistan

  • Population: Over 35 million (as of 2024)
  • Urbanization: Around 50% urban; key cities include Tashkent, Samarkand, and Bukhara
  • Gender Distribution: 50% male, 50% female
  • Age Distribution: Approximately 60% under the age of 30, with a median age of 28 years.
  • Expats vs Locals: Primarily a local population, though labor migration to Russia and Kazakhstan is common.
  • Literacy Rate: Very high, at 99%, a legacy of the Soviet educational system.
  • Languages: Uzbek (official), Russian widely spoken, Tajik and other regional languages
  • Key Sectors: Telecom, Textiles, Agriculture, Tourism, E-commerce
  • Digital Penetration: Growing digital economy with smartphone penetration nearing 70%. Increasing adoption of e-commerce and online payment systems as the country modernizes its infrastructure.
  • Consumer Behavior: Strong interest in mobile services, e-commerce, and digital platforms. Growing middle class driving demand for better quality services and consumer goods.
  • Cultural Nuances: Strong historical and cultural identity; focus on family-oriented services and products. Businesses need to engage with the rapidly evolving digital market while respecting local traditions.

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