Bahrain

Market Facts

Population: Over 1.7 million (2024).
Urbanization: Highly urbanized, with over 85% of the population living in Manama and surrounding areas.
Gender Distribution: 60% male, 40% female
Age Distribution: Approximately 35% of the population is under 25, with a median age of 31 years.
Expats vs Locals: Expats make up around 55% of the population, with a large proportion from South Asia and the Philippines. Bahrainis account for 45%.
Literacy Rate: High, at 96%. Education is free and compulsory for all citizens, contributing to the high literacy rate.
Languages: Arabic (official), English widely spoken in business settings.
Key Sectors: Telecom, Financial Services, Oil & Gas, Retail, Logistics.
Digital Penetration: High internet and smartphone penetration (over 90%). Bahrain is a regional leader in fintech and digital banking, with increasing adoption of 5G and mobile financial services.
Consumer Behavior: Bahraini consumers are tech-savvy and digitally connected, with strong demand for online banking, e-commerce, and digital content. The growing middle class is driving demand for mobile services and digital entertainment.
Cultural Nuances: Strong governmental support for digital initiatives, such as Bahrain Vision 2030. Consumers value trust and quality, especially in financial services and telecom.

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Market Facts

Bahrain

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