Katalyst was founded with the mission to set new gold standards in data collection, delivering credible and actionable data that empower businesses to make strategic decisions.
At Katalyst, we are passionate about redefining the standards of data collection in the market research industry. We pride ourselves on delivering agility, transparency, and trust through our robust processes and systems, ensuring that every data point is credible.
With our years of experience, cutting-edge technologies, and a commitment to excellence, Katalyst stands as a distinctive market research data partner. We specialize in tailoring our data collection methods to meet the unique needs of each client, enabling them to thrive in today’s dynamic and competitive environment.
Kashif Rasheed, CEO of Katalyst Data Partners, is a visionary leader with extensive experience in the market research industry. Under his leadership,
Kashif has been involved with MR industry for almost the past 2 decades working in both Operations and Client Servicing in MNCs like Nielsen and Kantar.
With a deep understanding of the complexities involved in field operations and data collection, Kashif has led Katalyst to become a trusted partner for businesses across the GCC+ region. His commitment to agility, quality, innovation, and transparency forms the backbone of Katalyst’s approach, ensuring that every client receives data that is not only accurate but delivered on time and with unparalleled attention to detail.
“At Katalyst, we don’t just collect data – we empower businesses by providing them with the insights they need to grow. Our rigorous processes, cutting-edge technology, and commitment to excellence allow us to offer services that truly set the benchmark for the industry.”
Kashif’s leadership philosophy is rooted in collaboration, trust, and continuous improvement. By building a culture focused on client success and maintaining high standards, Kashif ensures that Katalyst continues to define new frontiers in data collection and market research.
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At Katalyst Data Partners, we strive to set ourselves apart by delivering unmatched quality, agility, and reliability in market research data collection. Here’s what makes us unique and why businesses across the globe trust us with their most critical research needs:
1. Gold Standard in Data Collection
We pride ourselves on maintaining the highest standards in data collection, adhering to ISO 20252 guidelines, and following ESOMAR standards. Every project is executed with meticulous attention to detail, ensuring data integrity, accuracy, and transparency.
2. Agility Without Compromise
We understand that the business environment is fast-paced, and decisions often need to be made in real-time. Our agile processes allow us to execute complex research projects on tight timelines without compromising on quality. We combine speed and flexibility with rigorous data quality control measures, enabling clients to receive timely and actionable insights.
3. Tailored Solutions
We don’t believe in one-size-fits-all solutions. Every client’s needs are unique, and we customize our methodologies and data collection processes to match the specific requirements of each project. Whether it’s quantitative surveys, qualitative insights, or mixed-methods research, we develop bespoke solutions that deliver exactly what our clients need.
4. Cutting-Edge Technology
We leverage the latest tools and technologies in market research, including real-time monitoring, GPS verification, and multi-channel data collection. Our advanced solutions, such as CAPI, CATI, CAWI etc., ensure that data is collected efficiently, accurately, and in line with the demands of modern research.
5. Global Coverage with Local Expertise
With a strong presence across the GCC, Afghanistan, Central Asia, and beyond, Katalyst has deep knowledge of local markets, cultures, and languages. Our multilingual teams can conduct research in Arabic, Urdu, Tajik, Russian, Dari, and many other languages, ensuring effective communication with local populations and delivering insights that resonate with the region’s unique dynamics.
6. Comprehensive Field Operations
Our 800+ trained interviewers and field teams operate seamlessly across various regions. From participant recruitment to data collection and quality control, we handle everything in-house, ensuring that fieldwork is executed with precision and consistency. We offer silent monitoring, and call-back verifications, providing clients with full transparency and control over their projects.
7. Client-Centric Approach
We place our clients at the center of everything we do. Our collaborative approach ensures that we align with our clients’ business goals and deliver results that provide meaningful, actionable insights. We provide regular updates, interim reviews, and clear reporting, ensuring that our clients are always informed and involved in the process.
8. Commitment to Quality
At Katalyst, we leave no room for errors. Every project undergoes a 360-degree quality assurance process, including forensic-level data checks, quota management, and real-time validations. We ensure that every piece of data we collect is trustworthy, allowing businesses to make decisions with confidence.
9. Experience and Expertise
Our team brings years of experience across a wide range of industries, including telecom, financial services, FMCG, Tobacco, Automotive, healthcare, and e-commerce. We understand the unique challenges faced by each industry and provide targeted insights that help businesses drive growth, improve customer experiences, and stay competitive.
At Katalyst Data Partners, we are here to assist you with your market research and data collection needs. Whether you have a project inquiry, need more information about our services, or would like to discuss how we can help your business thrive, feel free to reach out to us. We are available via phone, email, or WhatsApp, and we'd love to hear from you.
Katalyst is a fieldwork data partnering company founded to define gold standards in data collection for MR industry.
